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What Counts?

What Counts? ★5.02 ratings ✓Claimed Add us as a preferred source on Google

👤 Owned by What Counts? →
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Make a deal with What Counts?

🔒 Paid proposals held safely in escrow — released only when the work's approved.

🎙️Mid-roll host-read adA ~60s host-read ad in the middle of an episode — the premium slot. from $20→ ⏱️Pre-roll host-read adA ~15–30s host-read ad at the very start of an episode. from $12→ 🔚Post-roll host-read adA host-read ad at the end of an episode — the affordable entry point. from $11→ ⭐Full-episode sponsorshipAn entire episode presented by your brand — "brought to you by", with mentions throughout. $60→ 📦Series package (3+ episodes)A host-read ad across several episodes at a package rate. $90→ 🎤Guest spot for your expertYour founder or expert comes on as an interview guest — branded thought-leadership, not a hard ad. $50→ 🔗Show-notes / description linkYour link in the episode description + a pinned mention, for the month. $20/mo→ 🤝Cross-promo / trailer swapWe run each other's trailers — a value swap between shows. Swap or paid→ 🎬UGC HireBranded content for your own channels & ads from $50→ 🎙️Get booked on this podcastAppear as a paid guest on this show $25→ 📞1:1 ConsultPaid video call — advice, coaching or Q&A $75/hr→

✱ Unclaimed listing — auto-generated from public data; What Counts? hasn't claimed it, set these rates, or endorsed SocialDB. The figures are estimates only — the exact amount & terms are set when a proposal is sent, and can be adjusted or negotiated before anything is final. Every booking is a normal escrow-protected deal.

Ratings
2
Avg rating
★ 5 /5
Episodes
146
Cadence
0.5 ep/wk
Latest episode
18 days ago
💰 Suggested sponsorship rate
🎁 Free analysisfor What Counts?
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

🗓️ Publishing rhythm

Very consistent
New episodes · by day of week
M
T
W
T
F
S
S
Release cadence
Biweekly
≈ 0.5 episodes / week — a dependable drop schedule for planning a campaign around.
Usual drop day
Mondays
New episodes most often land on Mondays — the freshest slot for a host-read ad to reach listeners.
Catalog depth
146 episodes
An established show — roughly 6 years at this pace, with a deep back-catalogue of evergreen ad inventory.
Typical episode
18 min
Median episode length — room for about 2 ad slots (pre-roll, 0 mid-rolls, post-roll).

💡 Facts

📤Posts about 0.5× per week.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 48% Female 52%
Age · peak 18-24
13-1711%
18-2433%
25-3432%
35-4416%
45+8%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

About

Welcome to What Counts? by TrailBlazer Consulting. The hosts, Maura Dunn and Lee Karas bring over 30 years of experience consulting with public and private organizations across industries including energy, biotech, manufacturing, and technology. We discuss proven solutions developed working with companies to solve their information and data management challenges. The typical What Counts? episode is around 15 minutes long, and each episode focuses on one aspect of information, data, or records management. We provide insight into practical ways to assess, evaluate, recommend, implement, and monitor records and information management programs – and we illustrate our ideas with anecdotes and case studies drawn from our clients. Look us up on the web at www.TrailBlazer.us.com. Or, send us an email at .

📸 Gallery

Data Lifecycle: The Cost of Keeping Everything Forever Training vs Automation in Information Governance Information Governance Policies: The Three That Matter Most Information Governance Risk: Breach vs Access Loss Records vs Non-Records: What Counts as Evidence Records Metadata vs Keyword Search: Making Records Findable Records Capture at the Point of Creation: Provenance and Proof Document Version Control: Why AI Picks Your Worst Copy

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

We Not Me We Not Me 46% Giant Talk: Where Strategy Meets Results Giant Talk: Where Strategy Meets Results 45% Leaders Talk - Better Leadership. Better Organizations. Better World Leaders Talk - Better Leadership. Better Organizations. Better World 44% Planet Odoo Planet Odoo 44% Ready Set Exec: The Podcast Ready Set Exec: The Podcast 41% Limitless BI - Business Intelligence Podcast Limitless BI - Business Intelligence Podcast 41%

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Frequently asked questions

How much does What Counts? charge for a sponsorship?
What Counts? hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact What Counts? for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify What Counts?, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many ratings does What Counts? have?
What Counts? has 2 ratings on Podcast.

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