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The Business of Fashion

The Business of Fashion✓ Add us as a preferred source on Google

TikTok @bof Others
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🔄 Data last refreshed 4 days ago
👤Unclaimed listing

Auto-generated from The Business of Fashion’s publicly available TikTok info.

The Business of Fashion hasn’t claimed, verified, or endorsed it, and is not affiliated with, sponsored by, or a partner of SocialDB. Any rates shown are estimates, not set by the creator.

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Followers
45.8K
Total likes
418.1K
Videos
186
Following
20
💰 Suggested sponsorship rate
🎁 Free analysisfor The Business of Fashion
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

“EMV or Earned Media Value, MIV, Media Impact Value, all of these metrics, they’re vanity metrics.” In the third instalment of The BoF Podcast’s Ask Me Anything series, Imran Amed takes on listener questions including, why brand measurement metrics deserve more scrutiny. 🎙️Listen now #linkinbio #TheBoFPodcast21K views “EMV or Earned Media Value, MIV, Media Impact Value, all of these metrics, they’re vanity metrics.” In the third instalment of The BoF Podcast’s Ask Me Anything series, Imran Amed takes on listener questions including, why brand measurement metrics deserve more scrutiny. 🎙️Listen now #linkinbio #TheBoFPodcast @Harit_keng and @nampingster arrive at The #BoF500 Gala with founder and CEO Imran Amed to celebrate The Class of 2026.17.5K views @Harit_keng and @nampingster arrive at The #BoF500 Gala with founder and CEO Imran Amed to celebrate The Class of 2026. #Sephoria London, the first ever UK-edition of @Sephora’s immersive beauty pop-up, is getting some bad reviews from the general public, who have taken to social media to voice their complaints after influencers experienced a more generous preview. Read the full story by BoF's Rachael Griffiths on why some visitors felt snubbed #linkinbio4.3K views #Sephoria London, the first ever UK-edition of @Sephora’s immersive beauty pop-up, is getting some bad reviews from the general public, who have taken to social media to voice their complaints after influencers experienced a more generous preview. Read the full story by BoF's Rachael Griffiths on why some visitors felt snubbed #linkinbio @Isamaya Ffrench has departed her namesake makeup line, @Isamaya Beauty, leaving the brand's future uncertain. Observers raised flags over the weekend when products appeared online at steep discounts, and comment sections began filling with customer service complaints. The brand, which launched in 2022 with the Italian incubator Flash Beauty, charted seven figure revenues in its first year, and launched into the likes of Sephora and Mecca. But business has more recently slowed. Demand remains hi3.4K views @Isamaya Ffrench has departed her namesake makeup line, @Isamaya Beauty, leaving the brand's future uncertain. Observers raised flags over the weekend when products appeared online at steep discounts, and comment sections began filling with customer service complaints. The brand, which launched in 2022 with the Italian incubator Flash Beauty, charted seven figure revenues in its first year, and launched into the likes of Sephora and Mecca. But business has more recently slowed. Demand remains hi

📊 Engagement & reach

Recent videos · views
Oct 7latest
Engagement rate · Average
4.9%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
2.2K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
5.6K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
1.3K–4.3K views
Half of recent videos land in this range (median 2.3K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Variable
44/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
4.4 / week
Posts several times a week — reliably active for a campaign window.
Follower / following
2.3K×
Follows just 20 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Others
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from The Business of Fashion's TikTok.

@bof

💡 Facts

👁️Averages 5.6K views per stream.
📤Posts about 4.9× per week.
💬4.9% engagement rate.
🏅Earned the 10K Followers for passing 10K followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 42% Female 58%
Age · peak 18-24
13-1716%
18-2443%
25-3422%
35-4413%
45+6%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
EntertainmentLifestyleTrending

🕵️ Fake follower check

Estimated
38/100
Low Credibility score
64%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 64% real, active audience · Medium fake-follower risk.
  • Low engagement (~0.1× of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 4.9% engagement — below the ~11.1% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands The Business of Fashion's audience is most likely to respond to — from detected sponsorships in this niche.

Shopify Dubby Energy

About

The business behind fashion. News, insight and culture.

📸 Gallery

#Sephoria London, the first ever UK-edition of @Sephora’s immersive beauty pop-up, is getting some bad reviews from the general public, who have taken to social media to voice their complaints after influencers experienced a more generous preview. Read the full story by BoF's Rachael Griffiths on why some visitors felt snubbed #linkinbio This week, the Business of Beauty broke the news that #MikaylaNogueira's "skin-prep" beauty label @Point of View Beauty secured a $15 million Series A round led by Silas Capital. The brand which has been on a tear since launching direct-to-consumer last year — clocking $20 million in revenue in it's first year, according to people close to the company — launched in TikTok Shop over the summer and Sephora US and Canada last month. After finding product-market fit in 2025, now is the time for POV “If you’re going to take something from a culture, credit the people, make sure they’re properly compensated, and use it as a way of educating your customer about where the product comes from.” In the third instalment of The BoF Podcast’s Ask Me Anything series, Imran Amed takes on listener questions, including how crediting artisans can be what separates collaboration from appropriation. 🎙️Listen now #linkinbio #TheBoFPodcast “EMV or Earned Media Value, MIV, Media Impact Value, all of these metrics, they’re vanity metrics.” In the third instalment of The BoF Podcast’s Ask Me Anything series, Imran Amed takes on listener questions including, why brand measurement metrics deserve more scrutiny. 🎙️Listen now #linkinbio #TheBoFPodcast @Isamaya Ffrench has departed her namesake makeup line, @Isamaya Beauty, leaving the brand's future uncertain. Observers raised flags over the weekend when products appeared online at steep discounts, and comment sections began filling with customer service complaints. The brand, which launched in 2022 with the Italian incubator Flash Beauty, charted seven figure revenues in its first year, and launched into the likes of Sephora and Mecca. But business has more recently slowed. Demand remains hi @Harit_keng and @nampingster arrive at The #BoF500 Gala with founder and CEO Imran Amed to celebrate The Class of 2026. @Alton Mason arrives at The #BoF500 Gala to celebrate The Class of 2026. @YOUNG EMPERORS arrive at The #BoF500 Gala to celebrate The Class of 2026.

Recent content

#Sephoria London, the first ever UK-edition of @Sephora’s immersive beauty pop-up, is getting some bad reviews from the general public, who have taken to social media to voice their complaints after influencers experienced a more generous preview. Read the full story by BoF's Rachael Griffiths on why some visitors felt snubbed #linkinbio
4.3K views · 14 days ago
This week, the Business of Beauty broke the news that #MikaylaNogueira's "skin-prep" beauty label @Point of View Beauty secured a $15 million Series A round led by Silas Capital. The brand which has been on a tear since launching direct-to-consumer last year — clocking $20 million in revenue in it's first year, according to people close to the company — launched in TikTok Shop over the summer and Sephora US and Canada last month. After finding product-market fit in 2025, now is the time for POV
1.7K views · 15 days ago
“If you’re going to take something from a culture, credit the people, make sure they’re properly compensated, and use it as a way of educating your customer about where the product comes from.” In the third instalment of The BoF Podcast’s Ask Me Anything series, Imran Amed takes on listener questions, including how crediting artisans can be what separates collaboration from appropriation. 🎙️Listen now #linkinbio #TheBoFPodcast
2.2K views · 17 days ago
“EMV or Earned Media Value, MIV, Media Impact Value, all of these metrics, they’re vanity metrics.” In the third instalment of The BoF Podcast’s Ask Me Anything series, Imran Amed takes on listener questions including, why brand measurement metrics deserve more scrutiny. 🎙️Listen now #linkinbio #TheBoFPodcast
21K views · 18 days ago
@Isamaya Ffrench has departed her namesake makeup line, @Isamaya Beauty, leaving the brand's future uncertain. Observers raised flags over the weekend when products appeared online at steep discounts, and comment sections began filling with customer service complaints. The brand, which launched in 2022 with the Italian incubator Flash Beauty, charted seven figure revenues in its first year, and launched into the likes of Sephora and Mecca. But business has more recently slowed. Demand remains hi
3.4K views · 23 days ago
@Harit_keng and @nampingster arrive at The #BoF500 Gala with founder and CEO Imran Amed to celebrate The Class of 2026.
17.5K views · 29 days ago
@Alton Mason arrives at The #BoF500 Gala to celebrate The Class of 2026.
1.3K views · 29 days ago
@YOUNG EMPERORS arrive at The #BoF500 Gala to celebrate The Class of 2026.
1.1K views · 29 days ago
@matieresfecalesparis arrives at The #BoF500 Gala to celebrate The Class of 2026.
1.3K views · 29 days ago
@lyas arrives at The #BoF500 Gala to celebrate The Class of 2026.
2.3K views · 29 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

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Frequently asked questions

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How many followers does The Business of Fashion have?
The Business of Fashion has 45,838 followers on TikTok.

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