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IPSY

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TikTok @ipsy Shopping & Retail
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🔄 Data last refreshed 3 days ago
This is an unclaimed, auto-generated listing. It was built only from IPSY’s publicly available TikTok information. IPSY has not claimed, verified, or endorsed it, and is not affiliated with, sponsored by, or a partner of SocialDB — no partnership or endorsement is implied, and any prices shown are estimates, not set by the creator.
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Followers
4.1M
Total likes
78.5M
Videos
3.8K
Following
623
💰 Suggested sponsorship rate
🎁 Free analysisfor IPSY
🕵️Fake Followers CheckReal-audience % & bot risk→ 📊Engagement rateBenchmarked vs. peers→ 💰What they chargeFair sponsored-post price→

Known for

Cheetah girls cheetah sisters #tutorial #makeup #halloween4.1K views Cheetah girls cheetah sisters #tutorial #makeup #halloween We’re pysched #halloween #makeup1.3K views We’re pysched #halloween #makeup Something subtly spooky with @Alexandra French #halloween #tutorial1.1K views Something subtly spooky with @Alexandra French #halloween #tutorial She was a fairy 😙 #tutorial #makeup @Love Craft Beauty910 views She was a fairy 😙 #tutorial #makeup @Love Craft Beauty

📊 Engagement & reach

Recent videos · views
Oct 27latest
Engagement rate · Building
0.51%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
20.6K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
1.2K
Measured across recent posts — the real reach a sponsored video earns.
Typical video
615–1.1K views
Half of recent videos land in this range (median 865) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Consistent
61/100
How steady views are across recent videos — a predictable reach a brand can plan around.
Posting cadence
16.2 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
6.5K×
Follows just 623 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.

🏷️ Niche & audience

Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.

📹 Recent videos

Latest posts straight from IPSY's TikTok.

@ipsy

💡 Facts

👁️Averages 1.2K views per stream.
📤Posts about 18× per week.
💬0.51% engagement rate.
🏅Earned the 1M Followers for passing 1M followers.

👥 Audience demographics

Estimated

Modeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.

Gender split
Male 48% Female 52%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
  • United States34%
  • India11%
  • United Kingdom8%
  • Brazil6%
  • Indonesia5%
Audience language
  • English88%
  • Other12%
Likely interests
ShoppingDealsLifestyle

🕵️ Fake follower check

Estimated
38/100
Low Credibility score
64%
Mixed Real audience
Medium Fake-follower risk
High Data confidence
  • Est. 64% real, active audience · Medium fake-follower risk.
  • Low engagement (~0.0% of followers engage each post) — a sign of an inflated or inactive audience.
  • Organic base — far more followers than accounts it follows.
  • Verified account.
  • 0.51% engagement — below the ~2.7% typical for this size.

Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.

💚 Brand affinity

Estimated

Brands IPSY's audience is most likely to respond to — from detected sponsorships in this niche.

Keeps Shopify

About

Beauty & wellness go better together. Introducing IPSY Wellness. Buzzworthy brands. Trusted products. Curated for you.

📸 Gallery

Glam is glam #makeup #halloween We’re ready #halloween Having a ball #halloween #work We got you #halloween #tutorial Terrifying #halloween #work We’re pysched #halloween #makeup Cheetah girls cheetah sisters #tutorial #makeup #halloween She was a fairy 😙 #tutorial #makeup @Love Craft Beauty

Recent content

Glam is glam #makeup #halloween
600 views · 4 days ago
We’re ready #halloween
865 views · 5 days ago
Having a ball #halloween #work
600 views · 5 days ago
We got you #halloween #tutorial
663 views · 5 days ago
Terrifying #halloween #work
855 views · 6 days ago
We’re pysched #halloween #makeup
1.3K views · 7 days ago
Cheetah girls cheetah sisters #tutorial #makeup #halloween
4.1K views · 7 days ago
She was a fairy 😙 #tutorial #makeup @Love Craft Beauty
910 views · 7 days ago
Something subtly spooky with @Alexandra French #halloween #tutorial
1.1K views · 8 days ago
Hair, skin, or total wellbeing ✨ #wellness
615 views · 8 days ago

🔀 Audience overlap

Estimated

Estimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.

Fenty Beauty Fenty Beauty 47% Starface World Starface World 46% Betches Betches 45% Lanolips Lanolips 44% Sarang Sarang 43% Supergoop Supergoop 41%

More like this

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3.6M Followers
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Betches ✓
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1.5M Followers
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Lanolips
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Sarang
Sarang
@sarangsnacks
9.4K Followers

Frequently asked questions

How much does IPSY charge for a sponsorship?
IPSY hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact IPSY for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify IPSY, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does IPSY have?
IPSY has 4,068,160 followers on TikTok.

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IPSY isn't on SocialDB yet

IPSY hasn't claimed this listing yet, so they can't accept sponsorships, collabs or other deals here. The prices shown are estimates.

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