MERIT Beauty✓ Add us as a preferred source on Google
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Make a deal with MERIT Beauty
👋 Unclaimed listing — auto-generated from public data; rates are estimates, not set by the creator. 🔒 Paid proposals held safely in escrow — released only when the work's approved.
👤Unclaimed listing
Auto-generated from MERIT Beauty’s publicly available TikTok info.
MERIT Beauty hasn’t claimed, verified, or endorsed it, and is not affiliated with, sponsored by, or a partner of SocialDB. Any rates shown are estimates, not set by the creator.
Followers
347.2K
Total likes
9.6M
Videos
1.3K
Following
78
💰 Suggested sponsorship rate
$55K – $89.4K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor MERIT Beauty
Known for
4.5K views
These tags were scarier than anything else this Halloween. (Sources: @Nymphet Alumni, @milkkarten)
📊 Engagement & reach
Recent videos · views
Mar 3latest
Engagement rate · Building
2.09%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
7.3K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
2.8M
Measured across recent posts — that’s 8× their follower count, the reach a sponsored video actually earns.
Typical video
1.3K–4.5K views
Half of recent videos land in this range (median 2K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
16/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
0.08 / week
A more selective poster — each video gets room to breathe.
Follower / following
4.5K×
Follows just 78 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Shopping & Retail
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 2.8M views per stream.
📤Posts about 0.1× per week.
💬2.09% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 49% Female 51%
Age · peak 18-24
13-1717%
18-2444%
25-3423%
35-449%
45+7%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Likely interests
ShoppingDealsLifestyle
🕵️ Fake follower check
Estimated75/100
Good
Credibility score
88%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 88% real, active audience · Low fake-follower risk.
- Strong engagement (~7.9× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 2.09% engagement — below the ~4.2% typical for this size.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
💚 Brand affinity
EstimatedBrands MERIT Beauty's audience is most likely to respond to — from detected sponsorships in this niche.
Shopify
About
Beauty with intention
Est. 2021
📸 Gallery
Recent content
Our two most-requested shades, now in limited edition lip and cheek sets perfect for gifting yourself — or whoever else happens to be on your list. The Archival and Courmayeur Sets are now available at meritbeauty.com in limited quantities. (Note: The Archival Set is available in the US, CAN, and AUS only.)
4.4K views · 20 hours ago
@ig: @asia__grant sat down with master perfumer Dominique Ropion and Meabh McCurtin to talk about the making of MERIT New Wave. TLDR: It’s “a masterpiece” MERIT New Wave is now available online and in store at all our @Sephora locations during the Sephora Savings Event.
1K views · 1 day ago
How “MERIT New Wave | The Experience” came to life. Where do you want to see us pop up next?
1.2K views · 5 days ago
Two years ago, we launched our first fragrance, Retrospect — a scent rooted in the past, inspired by the perfumes we grew up loving. But with MERIT New Wave, we focused on how we wanted to feel right now: powerful, sensual and optimistic. The result is two extrait de parfums that couldn’t be more different. Retrospect is soft, floral and skin-like — a scent built on vintage notes rarely used today, like orris and violet. MERIT New Wave is warm, radiant and spicy — a deep, resinous fragrance that
999 views · 5 days ago
Boo. And for those wondering, yes that is our MERIT x ERDEM Mini Retrospect Soap Trio, and yes, it is still available in very limited quantities — only at meritbeauty.com. Original artwork by @jasminedowling
1.5K views · 5 days ago
MERIT New Wave — now available online and in store at all our @Sephora locations during the Sephora Savings Event.
1.8K views · 5 days ago
These tags were scarier than anything else this Halloween. (Sources: @Nymphet Alumni, @milkkarten)
4.5K views · 5 days ago
To us, fragrance has always been deeply personal. So to celebrate the launch of MERIT New Wave, it only felt right that we introduce something to make it feel a little more like your own. Introducing bespoke engraving — now, with any full-size MERIT New Wave bottle, you’ll have the option to personalize it with any three initials, so it’s not just a fragrance, but an accessory. Engraving is currently available exclusively at meritbeauty.com, on all 30ml MERIT New Wave bottles (US only).
1.3K views · 7 days ago
“Why make an extrait de parfum?” Simple: it wears longer throughout the day. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Composed of nearly 30% fragrance oil (compared to the 5-20% found in eau de toilettes and parfums), extraits not only provide a richer, fuller scent profile than other fragrances, but they also last longer (about 8-12 hours) — no midday touch-ups required. It’s a clean fragrance that’s designed to last — both on you and your vanity. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ MERIT New Wave is now available in full-size and a 9.5ml travel spra
2K views · 7 days ago
Everyone's favorite TV mom @Lauren Graham walks us through her everyday routine for picking up coffee, laundry detergent, and everything else on her shopping list. #MERIT #laurengraham #gilmoregirls #grwm #theuniform #theminimalist #parenthood
13.5M views · 1 year ago
Don’t tell 2003 @brendasong that her makeup routine now only takes five minutes. Brenda wears — Great Skin™ Instant Glow Serum Great Skin™ Priming Moisturizer The Minimalist in Palomino Bronze Balm in Seine Flush Balm in Cheeky Solo Shadow in Midcentury Brow 1990 in Brown-Black Clean Lash in Perfect Black Signature Lip Liner in Coupé #meritbeauty #makeup #beauty #meritroutine #grwm #brendasong
5.7M views · 1 year ago
"You know, it's good to have fun, but I like the classics." — the real-life Lily van der Woodsen and our forever style muse. @kellyrutherford wears — Flush Balm in Cheeky Day Glow in Solstice (coming soon) Brush No.1 Solo Shadow in Nelson Brush No.2 Clean Lash Signature Lip Matte in Sunday #meritbeauty #merit #meritroutine #kellyrutherford #grwm #lilyvanderwoodsen #gossipgirl #isabelmarant #parisfashionweek #signaturelipmatte
13.8M views · 2 years ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does MERIT Beauty charge for a sponsorship?
MERIT Beauty hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact MERIT Beauty for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify MERIT Beauty, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does MERIT Beauty have?
MERIT Beauty has 347,237 followers on TikTok.
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