Waitrose & Partners✓ Add us as a preferred source on Google
🔄 Data last refreshed 3 days ago
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Make a deal with Waitrose & Partners
👋 Unclaimed listing — auto-generated from public data; rates are estimates, not set by the creator. 🔒 Paid proposals held safely in escrow — released only when the work's approved.
👤Unclaimed listing
Auto-generated from Waitrose & Partners’s publicly available TikTok info.
Waitrose & Partners hasn’t claimed, verified, or endorsed it, and is not affiliated with, sponsored by, or a partner of SocialDB. Any rates shown are estimates, not set by the creator.
Followers
123.2K
Total likes
2.2M
Videos
460
Following
330
💰 Suggested sponsorship rate
$4K – $6.5K / sponsored post
Estimated from audience size & typical reach — every deal is negotiable and held in SocialDB escrow.
🎁 Free analysisfor Waitrose & Partners
Known for
📊 Engagement & reach
Recent videos · views
Sep 22latest
Engagement rate · Average
3.8%
Likes + comments ÷ followers. On TikTok this is the real currency — a highly-engaged mid-size creator often out-performs a bigger, passive one.
Avg likes / video
4.7K
Typical likes on a recent post — the clearest proof of how hard the audience reacts.
Avg views / video
201.1K
Measured across recent posts — that’s 2× their follower count, the reach a sponsored video actually earns.
Typical video
910–1.7K views
Half of recent videos land in this range (median 1.3K) — the reliable floor a sponsored video earns, not just the average lifted by the odd viral hit.
View consistency · Spiky
0/100
How steady views are across recent videos — reach is hit-driven, so a campaign lives or dies on catching a spike.
Posting cadence
7.9 / week
Posts multiple times a day — a constant, always-on presence.
Follower / following
373×
Follows just 330 back — a lopsided ratio typical of a real creator with a genuine audience, not a follow-for-follow account.
🏷️ Niche & audience
Content niche
Food & Beverage
The lane this creator is known for — match it to your product for the most native-feeling collab.
💡 Facts
👁️Averages 201.1K views per stream.
📤Posts about 8.8× per week.
💬3.8% engagement rate.
🏅Earned the 100K Followers for passing 100K followers.
👥 Audience demographics
EstimatedModeled from this creator's niche, platform & region — a niche benchmark, not this creator's real audience data.
Gender split
Male 38% Female 62%
Age · peak 18-24
13-1720%
18-2442%
25-3421%
35-4412%
45+5%
Top geographies
- United States34%
- India11%
- United Kingdom8%
- Brazil6%
- Indonesia5%
Audience language
- English88%
- Other12%
Likely interests
FoodCookingRecipesDining
🕵️ Fake follower check
Estimated79/100
Good
Credibility score
92%
Real
Real audience
Low
Fake-follower risk
High
Data confidence
- Est. 92% real, active audience · Low fake-follower risk.
- Engagement (~1.6× of followers engage each post) is around typical for TikTok.
- Organic base — far more followers than accounts it follows.
- Verified account.
- 3.8% engagement — around average for this size on TikTok.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
The home of food lovers! 💚
Give us a follow and get stuck into tasty recipes, offers & foodie inspo you won’t want to miss 🍝😋
📸 Gallery
Recent content
Is this the ultimate autumn dessert? 🤤🍪 gingerbread cookie dough, melty white chocolate chunks, topped with gooey toasted marshmallow… serve it warm straight out of the oven for 12 minutes and thank us later! Grab yours in the chilled dessert aisle now 🛒✨ #Waitrose #DessertTok #GingerbreadCookie #NewFoodUk #Cookies
461 views · 1 month ago
The iconic @Anya Hindmarch Universal Bag just got a @Dish makeover 💖🥦 Punchy pink with green Nastro handles, it’s recycled, recyclable, and holds up to 12kg of dinner party essentials. Grab yours exclusively at Waitrose! 🛍️✨ (Available in selected stores, subject to availability) #Waitrose #DishPodcast #AnyaHindmarch #UniversalBag #WaitroseHaul
830 views · 1 month ago
Ready to level up your rice game? Here is how to get the fluffiest rice every single time 🍚✨ First: wash your rice until the water turns crystal clear! Clearing away surface starch is the ultimate secret to light, separated grains. Second: try the crater method! Bring your pot to a boil uncovered until you see steam craters forming. Pop the lid on, lower the heat for 10 minutes, and let it rest. Pure perfection every single time 👌 Watch the full step-by-step recipe by clicking the link
910 views · 1 month ago
The same Waitrose chocolate you love, making a real difference since 2024 🍫✨ We’re proud to be the first UK-based supermarket partner of Tony’s Open Chain, supporting cocoa farmers earn a living income and farm sustainably. Spot the yellow or pink logos across our Waitrose own-brand bars, our confectionery boxes AND selected Christmas chocolates in store now! 🎄💛 Tap the link in our bio to find out more 👆 #waitrose #chocolatetok #supermarkethaul #uksupermarket #christmasfood
1.3K views · 1 month ago
Not to be dramatic, but we’re simply not ready to trade picky tea season for soup season just yet. 💔😭 #Waitrose #PickyTea #UKSummer #EndofSummer #Relatable
1.7K views · 1 month ago
We’re only joking, @John Lewis of course you can have all the cookies in the world 🍪✨ #Waitrose #Cookies #CookieTok
1.4K views · 1 month ago
Some people just have a 6th sense for new Waitrose bakery drops. Absolutely mind-blowing accuracy. 👀🐮 #Waitrose #HighlandCowCake #NewProduct #CakeTok #NewFoodUK
1.1K views · 1 month ago
Hot, melty perfection! 🔥 Product developer Laura gives us the inside scoop on our new No.1 Carbonara and Cheesy Tomato Salsa Hot Dips (and what you need to be dunking in them). 👀 Grab yours in store now! 🛒 #Waitrose #NewFoodUK #Carbonara #HotDips #FoodTok
2.1K views · 1 month ago
Ever wondered who actually creates your favourite takeaway dishes? 🍽️ Behind-the-scenes access granted! Product developer Simona gives us an insider look at the brand-new No.1 Takeaway Meal Deal. Just pick 2 mains and 2 sides!✨🛒 #Waitrose #BehindTheScenes #FoodTok #ProductDeveloper #NewFoodUK
1.2K views · 1 month ago
Spotted in London 👀 We’ve lowered the price on 100s of everyday favourites, making it even easier to enjoy the things you love for less.
2M views · 1 month ago
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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Frequently asked questions
How much does Waitrose & Partners charge for a sponsorship?
Waitrose & Partners hasn't published fixed prices yet. Send a proposal through SocialDB and agree terms directly — your payment is held in escrow until the work is approved.
How do I contact Waitrose & Partners for a brand deal or collaboration?
Send a paid deal or collab request right here on SocialDB — we notify Waitrose & Partners, and once they accept, your payment is held safely in escrow and released when the work is approved. You don't need to track down an email.
How many followers does Waitrose & Partners have?
Waitrose & Partners has 123,184 followers on TikTok.
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