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📊 Post performance
🔥 Top post: I'm told Twitter employees were just walked out of its Singapore · 4.3M views
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This is completely false. We stand by our reporting
Obviously there's no place like Twitter but I do have a couple lifeboats under construction!
Mastodon: https://t.co/tr1zfUrTxB
Instagram: https://t.co/YaanYTbqiK
And of course
One of the people fired Musk’s latest purge was Ikuhiro Ihara, a highly respected senior software engineer who helped lead the push to expand tweets to 280 characters.
Multiple ex-Twitter sources telling me that Robin Wheeler, the sales leader who Musk begged to stay at the company days ago when she tried to resign, has now been fired
I’m reading this email and the part where he goes, “please email me a bullet point summary of what your code commits have achieved in the past ~6 months, along with up to 10 screenshots of the most salient lines of code” … like WHAT
It’s important to note that Twitter has long cultivated a culture of internal dissent: “Communicate fearlessly to build trust.”
No internal codes of conduct have changed since Elon took over. So this is all out of the blue.
Here’s one of the affected employees, who had pushed back on Musk’s tweets blaming performance issues on Twitter’s architecture.
“One of the absolute best engineers we had,” one employee tells me. "A legend in her area of expertise.”
NEW: Employees who have criticized Elon Musk in Twitter’s Slack channels were fired overnight over email.
“We regret to inform you that your employment is terminated immediately,” they’re being told over email. “Your recent behavior has …
Update: company sources tell me that yesterday Twitter eliminated ~4,400 of its ~5,500 contract employees, with cuts expected to have significant impact to content moderation and the core infrastructure services that keep the site up and r…
You don’t have to treat people this way
Getting word that a large number of number of Twitter contractors were just laid off this afternoon with no notice, both in the US and abroad. Functions affected appear to include content moderation, real estate, and marketing, among others
💡 Facts
🕵️ Fake follower check
Estimated- Est. 91% real, active audience · Low fake-follower risk.
- Strong engagement (~15.4× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- Established account (17+ years old).
- 14.22% engagement is implausibly high for a X account this size (typ. ~2.2%) — a red flag for engagement pods or bought likes/comments.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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