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Known for
3.9M views
We studied 3.3 Billion views to decode the YouTube Shorts algorithm.
What makes a short viral?
How much money can they make?
Are they actually good for growth?
Here are our findings:
1.3M views
MrBeast’s latest video has just beaten his squid game record views in 24 hours (with an hour left).
That’s actually staggering.
1M views
This might look like a monthly views graph for a small creator who's just blown up this year...
It's not, it's @MrBeast.
766.2K views
This YouTube video with a client got 18 million views.
So f**k it… I’m gonna break down the entire strategy behind it.
This will be the most useful thing you read about youtube this week:
📊 Post performance
🔥 Top post: We studied 3.3 Billion views to decode the YouTube Shorts algori · 3.9M views
📊 Activity & format
Recent posts
View on X ↗
🔥 Top post
We studied 3.3 Billion views to decode the YouTube Shorts algorithm.
What makes a short viral?
How much money can they make?
Are they actually good for growth?
Here are our findings:
So Ryan Trahan just did…
- 50 videos in 50 days
- 176 million total views
- 3.5m avg views/video
- $11.5 million raised
With two editors & himself shooting all the content with his wife.
You are witnessing YouTube greatness.
We shared our strategy with a tiny YouTube channel (5k subs).
Their first video went viral:
- 1m views.
- 230x their average view count.
- Next videos also banged.
So f**k it… here’s the strategy they used:
This YouTube video with a client got 18 million views.
So f**k it… I’m gonna break down the entire strategy behind it.
This will be the most useful thing you read about youtube this week:
I’m 27.
I help run YouTube channels doing billions of views per year.
I’m the CEO of the world’s best and fastest growing YouTube growth agency.
Here’s my set up.
@MrBeast I remember seeing some thread about “MrBeast falling off” last year.
LOL.
“Thumbnail switching isn’t worth it”
A student in our accelerator changed a thumbnail.
The video went to 40x it’s daily views within 2 days of the change.
MrBeast’s latest video has just beaten his squid game record views in 24 hours (with an hour left).
That’s actually staggering.
This might look like a monthly views graph for a small creator who's just blown up this year...
It's not, it's @MrBeast.
If you’re a creator with over 100k subscribers, don’t scroll by this, drop one piece of advice for those wanting to start a YouTube channel in 2023.
Go 👇
Bumped into a fan the other day…
How to grow on YouTube (without getting lucky):
💡 Facts
🕵️ Fake follower check
Estimated- Est. 91% real, active audience · Low fake-follower risk.
- Strong engagement (~4.2× of followers engage each post) — an active, real audience.
- Organic base — far more followers than accounts it follows.
- Verified account.
- Established account (16+ years old).
- 13.13% engagement is implausibly high for a X account this size (typ. ~2.2%) — a red flag for engagement pods or bought likes/comments.
Heuristic estimate from engagement, follower ratios, account age & growth — a screening signal, not a guarantee.
About
📸 Gallery
🔀 Audience overlap
EstimatedEstimated shared audience with similar creators — useful for avoiding overlap (or doubling down) when planning a campaign.
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