What is a good engagement rate?
Engagement varies hugely by platform and size: among 10K–100K-follower creators in SocialDB's index, TikTok averages 11.61%, X (Twitter) 11.2% and YouTube 2.3%. Bigger audiences engage less: rates fall steadily at every tier above 100K, so always benchmark against creators of the SAME platform and size.
Average engagement rate by platform & follower tier
| Followers | TikTok | X | YouTube |
|---|---|---|---|
| 1K – 10K | 13.74% | 13.34% | 2.28% |
| 10K – 100K | 11.61% | 11.2% | 2.3% |
| 100K – 1M | 7.1% | 8.92% | 2.52% |
| 1M – 10M | 4.53% | 3.29% | 2.09% |
| 10M+ | 3.41% | 1.2% | 1.63% |
Engagement rate = average likes + comments per post ÷ followers, computed per creator from public posts, then averaged per cell (cells with under 300 measured creators are hidden). Platforms without public per-post engagement (Twitch, podcasts, newsletters) are excluded. Check any specific creator free with the engagement-rate calculator.
📊 Cite this: SocialDB, “What is a good engagement rate?”, https://socialdb.co/stats/average-engagement-rate (data as of November 2026). Free to reference with a link.